Companies large and small are rushing to understand and get involved in social media. Using social media in the marketing mix is a long-term commitment to change.
If you think about your website as the destination, then search engines and social media can help your audience reaching pages within your website. Successful social media is as much about "listening and observing" as it is about posting and announcing.
Integrating social media into the marketing strategy of a small and medium-size business is a long-term commitment to change. The best way to start is to pick manageable goals and realize that social media is not normally an overnight success but a gradual building of a strong network.
FACT: The largest demographic on Facebook is 35-54 year olds. This is also the demographic with the most spending power.
Creative Answers has helped many of its clients move into social media by understanding their message and audience and suggesting ways to use the phenomena which is social media to achieve their goals.
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